A New Look, Same Passion: Unveiling Our 30th Anniversary Logo
Our team spent months brainstorming what the perfect 30th Anniversary logo should be for EFBC. We asked ourselves: What design truly represents EFBC? How can we make it bold and forward-thinking while still complementing our existing logo? And, do we even need a new one? After countless versions, revisions, and collaborative sessions with our Strategic Partner, marketing agency ODEA, we finally landed on a design concept by ODEA’s talented designer, Susan. The moment we saw it, we all knew – this was “us”.
This year marks a significant milestone for the Entrepreneur and Family Business Council (EFBC) – our 30th Anniversary! Over the past three decades, we’ve been honored to serve, support, and empower family and entrepreneurial businesses through innovative programs and a powerful peer network. To celebrate this achievement, we’re excited to unveil a new logo that captures not just where we’ve been, but where we’re going.
The Meaning Behind the logo
Our new icon isn’t just about aesthetics – it’s a reflection of our mission and the journey we’ve taken together. The logo features the word “EMPOWER”, symbolizing the heart of what EFBC does: we empower our members to thrive in their businesses, leadership, and personal growth.
Look closely, and you’ll notice something special about the letter “o” in “empower.” We’ve replaced it with “30,” incorporating a creative blend of the numbers 3 and 0. But it’s not just about marking the passage of time – it’s about growth, transformation, and the lasting impact we’ve made together.
You might also notice a pearl at the top of the “3.” It’s not a coincidence – pearls are traditionally associated with 30th anniversaries, symbolizing wisdom gained through experience. For us, that pearl signifies the knowledge, resilience, and strength our members have developed over the years, as well as the wisdom we continue to share with each other in our tight-knit community.
You might ask, why “Empower”? – We chose “Empower” because it has always resonated deeply with us. At EFBC, we’re not just about educating our members. We’re about providing the tools and the confidence to take charge, make informed decisions, and lead with purpose. We know that success in family and entrepreneurial businesses isn’t just about knowing the right answers – it’s about being empowered to navigate challenges, seize opportunities, and continuously improve.
This isn’t just a theme limited to our anniversary year, it’s a philosophy that has driven us since day one!
What’s Next for EFBC?
As we celebrate 30 years of empowering business leaders, we’re also excited to look ahead to the future. Our “Empower” logo is more than a symbol of the past; it represents the next chapter for EFBC – a chapter of continued innovation, stronger community connections, and even more impactful programming.
Our members know that EFBC is not just an organization – a community built on trust and shared experiences, where you can find support, gain access to invaluable perspectives and innovative strategies. And this is something that will never change.
Save the Date!
Don’t forget to mark your calendars for our 30th Anniversary Gala celebration in April 25, 2025 at the majestic Adler Planetarium in Chicago. It’s going to be a night to remember as we celebrate three decades of empowering business leaders. Invitations will be sent out in a few months, so stay tuned!
And, as a special thank you to our members for being part of this incredible journey, we’ve prepared something special to celebrate this milestone. Keep your eyes peeled on your mailbox in the coming months!